Analysis of Advert

M – The background of the advert is a mint green, with connotes a calm innocent atmosphere, it shows what the perfume may smell like. Britney Spears is placed at the front, with a close up shot of her face, looking directly at the audience, which makes the perfume more personal and especially for male buyers, who would be seduced into buying it for their female friends. The Perfume is placed upon Britney’s hand and is the same colour as the background. The lighting is High Key, to show that the perfume is light, the advert on the whole represents innocence, calmness and youth. I – The fact that Britney Spears is the main focus of the advert; it is indicating to audiences that if they buy the perfume, they will look and feel like Britney Spears. G – Advert to advertise a perfume.R – The fact that the perfume advert has a celebrity to endorse the product suggests the popularity of the celebrity. A – The perfume is aimed at Girls, but seems to be aimed at younger girls as Britney Spears conveys the ‘girl next door type’, with her simple makeup, light pink lipstick and blond hair. I – Britney Spears Perfume.N – The narrative is just to buy the perfume. S - The fact that Britney Spears seems to be a contriversial celebrity as their is alot of hype surrounding her, may halp the product sell. The Advert goes with the theory of Male daze, as the women is yet again the women is being subjects and is their to be looked at and sell the product, however this advert shows how women have increasingly become independant as Britney Spears is a successfull bussiness women whos perfume is doing well.